Virtual Influencer
1998 wurde in Großbritannien eine Band gegründet, die nur aus virtuellen Mitgliedern bestand: Die Gorillaz. Dahinter steckten der Musiker Damon Albarn, der für die Musik zuständig war, und der Comiczeichner Jamie Lew, der sich um die Figuren kümmerte. Anstelle der eigentlichen Band, sah man die Avatare in Videos und Interviews. Damals sorgten die Gorillaz damit für Furore. Heute sieht man immer häufiger Avatare in der Popmusik. Die Technik dahinter nennt sich: CGI, Computer-generated-imagery. Sie wird bei Computerspielen eingesetzt, um die Figuren realer/echter aussehen zu lassen. Davon profitieren heute besonders so genannte „Virtual Influencer“. Sie drängen immer mehr in die Popmusik. Dennis Kastrup hat genauer hingeschaut.
In 1998 a band was formed in Great Britain that consisted only of virtual members: The Gorillaz. Behind them was the musician Damon Albarn, who was responsible for the music, and comic artist Jamie Lew, who took care of the characters. Instead of the actual band, the avatars were seen in videos and interviews. At that time, The Gorillaz caused a sensation. Today you see more and more avatars in pop music. The technology behind it is called CGI, computer-generated imagery. It is used in computer games to make the characters look more real. Today, so-called “virtual influencers” are profiting from this in particular. They are increasingly pushing their way into pop music. Dennis Kastrup took a closer look.
For the report on Deutschlandfunk follow the link.
Link does not work anymore? Sorry, sometimes the content has to be erased after some time because of missing web space or/and copyright issues.
source: Instagram profile of Liam Nikuro
source: Instagram profile of Liam Nikuro
1998 wurde in Großbritannien eine Band gegründet, die nur aus virtuellen Mitgliedern bestand: Die Gorillaz. Dahinter steckten der Musiker Damon Albarn, der für die Musik zuständig war, und der Comiczeichner Jamie Lew, der sich um die Figuren kümmerte. Anstelle der eigentlichen Band, sah man die Avatare in Videos und Interviews. Damals sorgten die Gorillaz damit für Furore. Heute sieht man immer häufiger Avatare in der Popmusik. Die Technik dahinter nennt sich: CGI, Computer-generated-imagery. Sie wird bei Computerspielen eingesetzt, um die Figuren realer/echter aussehen zu lassen. Davon profitieren heute besonders so genannte „Virtual Influencer“. Sie drängen immer mehr in die Popmusik. Dennis Kastrup hat genauer hingeschaut.
In 1998 a band was formed in Great Britain that consisted only of virtual members: The Gorillaz. Behind them was the musician Damon Albarn, who was responsible for the music, and comic artist Jamie Lew, who took care of the characters. Instead of the actual band, the avatars were seen in videos and interviews. At that time, The Gorillaz caused a sensation. Today you see more and more avatars in pop music. The technology behind it is called CGI, computer-generated imagery. It is used in computer games to make the characters look more real. Today, so-called “virtual influencers” are profiting from this in particular. They are increasingly pushing their way into pop music. Dennis Kastrup took a closer look.
For the report on Deutschlandfunk follow the link.
Link does not work anymore? Sorry, sometimes the content has to be erased after some time because of missing web space or/and copyright issues.
source: Instagram profile of Liam Nikuro
source: Instagram profile of Liam Nikuro